Australian Gun Safety Alliance
- Brand Development
- High-fidelity Interactive Prototyping
- Site Mapping
- User Interface
- UX Strategy and testing
- Web Strategy and Planning
- Website Design and Development
A fresh start
The Australian Gun Safety Alliance (AGSA) was established in October 2017 to improve gun safety in communities across Australia. They realised quickly that there were limitations to their website and that their branding was not representative of who they are. They needed our help to refresh their brand and build a website that would allow them flexibility to manage their content easily and quickly
During the design thinking phase, UI was delivered as a high-fidelity interactive wireframe prototype for approval so that navigation as well as design could be tested to capture changes before code stage.
Better all around
Improved key user navigation, clear and dynamic content and simplified navigation caters to the needs of our key audience, helping them find the information they need in less clicks.
New graphics and a lighter and brighter colour palette positioned AGSA in a more positive light, focussing on hope for a better future.
Seamless integration with Flywheel hosting, a robust custom CMS and added mailchimp subscription support
meant that AGSA now have the ability to independently edit the site’s content, allowing them to campaign quickly during particular elections as well as engage advocates and influence media.
Forget the hard sell. Start by saying ‘hello’.
We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.Say Hello