Central House
- Branding
- Front-end Development
- Marketing Collateral
- User Interface
- UX/UI
- Web
- Website Design and Development
Co-working in wellness.
Central House is a co-working space for those who seek wellness in addition to innovation and collaboration. They came to us with a name and some ideas and the faith that we’ll pull it all together in plenty of time for pre-launch activities.
The benefit of co-working space is finding a hub of like-minded people who are on hand if you want to share and expand on your business. Using this as our inspiration, we wanted to underpin our design with the theme ‘community, collaboration and progression’.
Building a brand identity
Central House came to us with a logo, a colour pallet and some initial graphic work but the brand was very much in its infancy. Knowing we had only a short time to launch a website and create a bunch of collateral, we sprang into action.
A more robust style guide was created to address common design restraints such as minimum size, brand mark variations and the digital space. We elaborated on the ring concept that was supplied, exploring various ways we could use the circles to represent our theme in the artwork. We also made modifications to the supplied brandmark to enhance readability and balance amongst our sister brands.
The digital space
A solid styleguide meant that we could translate our message across the digital space (web, banners and social) – even though we only had a handful of renders to use. Web and social have been hugely successful telling the story of community, collaboration and career progression at Central House pre-opening. Since launch, interest in the space has piqued resulting in much of the space being quicky snapped up.
Forget the hard sell. Start by saying ‘hello’.
We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.
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