Quirkii
By Ausink
- Brand Creation
- Brand Strategy
- Graphic Suite
- Marketing Collateral
- Naming
- Packaging Design
- Website
Just add branding.
An oldie but a goodie. Quirkii is a good example of how good design can be the sole factor of increased sales and remain relevant 6 years later.
AusInk are suppliers of premium domestic specialty photographic, adhsive, magnetic and transfer papers. With a foot already in the door at Officeworks Australia, there was an opportunity to leverage a captive audience with a seemingly new product.
The Quirkii re-brand saw a 30% increase in product sales from rebranding alone. Quirkii paper products continue to outshine the competition and remain a best seller at Officeworks.
We gave the product personality. This is something the competition didn’t have. We rebranded to Quirkii, introduced some whacky characters and improved shelf presence with a bold new colour palette…
Brand loyalty
Our competitor analysis showed that price point for similar paper stocks were reletively the same so brands like Kodak, HP and Epson dominated the market through brand loyalty and product association.
Forget the hard sell. Start by saying ‘hello’.
We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagment. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.
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