Culture and Wellness

Creating Real Change in Health, Safety, and Wellness

Our journey into culture, communication, and employee wellness started back in 2015. At first, it was about crafting engaging presentations that cut through the noise, helping HSE teams communicate the gaps within their own teams to senior leadership. But it quickly grew into something bigger.

Then came Jemena and the “How Would You Do It?” campaign. Collaborating closely with their HSE team, field employees, and a human factors psychologist, we saw firsthand just how transformative design and brand strategy can be in shaping workplace culture. Through targeted focus groups and honest engagement, we co-created a safety culture program that wasn’t just about policy—it was defined and driven by the employees themselves. The results? A shift that bridged the gap between field teams and leadership, making us think, “We’re making change. This could save a life.”

Jemena 'How Would You Do It' campaign

Results That Inspired Us to Do More:

 

83% Drop in Injury Rates:

An 83% reduction in the gas distribution division’s injury frequency and a 22% reduction in the electricity division—proof that employee-driven safety can make a real difference.


Higher Employee Engagement:

Field team engagement rose by 7%, showing the impact of involving the workforce in creating a culture of wellness and safety.


Stronger Trust and Communication:

The program opened up a space for field teams and managers to connect, creating a culture where conversations about everyday challenges lead to real solutions.


 

This experience cemented our belief in the power of strategic design to reshape workplace culture, build trust, and drive meaningful change in health and wellness. Seeing the value that a thoughtfully designed, employee-centered program can bring inspired us to help more organisations create safe, engaged, and connected work environments.

Supporting Culture and Wellness

Since then, we’ve teamed up with other large enterprises to create wellness-focused campaigns and initiatives that speak to employees and encourage a proactive approach to health and safety. Whether it’s raising awareness about hidden risks or helping leaders build an authentic, connected culture, each project is tailored to meet the unique needs of your workforce.

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Why Hello Mellow?

Employee-Centric Design: We create programs that reflect the day-to-day realities of your team, ensuring the message lands with genuine engagement.

Sustainable Impact: Our approach is built for long-term change, creating trust and connection that sticks.

Cohesive Communication: We bridge the gaps between field and office, helping you build a unified, resilient workplace culture.

At Hello Mellow, we know that strategic design has the power to create workplaces that are safe, supportive, and resilient. Let us help your organisation build a healthier, more engaged workforce that’s ready for the future.

What We Offer

Branding Strategy

At Hello Mellow, we understand that a strong brand strategy is the foundation of your people, culture, and wellness business. Our expert team will work with you to craft a compelling brand story, identify your unique value proposition, and position your brand effectively in the market. Our goal is to create a strategic roadmap that aligns with your business objectives and resonates with your target audience.

Brand Identity

Your brand identity is more than just a logo; it’s the visual and emotional representation of your business. We create cohesive and memorable brand identities that reflect your core values and appeal to your audience. From logos and colour palettes to typography and imagery, we ensure every element of your brand is thoughtfully designed to create a lasting impression.

Brand Execution

Bringing your brand to life across digital and web platforms is crucial in today’s market. Our brand execution services ensure that your brand is consistently represented across all touchpoints, creating a seamless and engaging experience for your audience. We specialise in creating responsive websites, engaging social media content, and comprehensive digital marketing strategies.

Who we do it for

We’re inspired by clients that make life happier, healthier and safer. Businesses that do good, deserve good.

What Our Clients Think

Tyrone SingletonJemena

Our Hello Mellow team undertook interviews and attended workshops to help us better understand and provided data that was used to inform the creation of a systems map that was very successful.

Dean JacksonFrasers Property Group

Having worked with Hello Mellow on many briefs across different organisations. I have found they always seek to understand the organisation, target audience as well as the specific task.  They are easy to work with and deliver high quality product.

Hirsch Wine Group

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1KOMMA 5

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Dandy Mandy

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Kings Club

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APSO

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Energy Makeovers

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Zinfra

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Hayfield

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Arkana Energy

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Dracula Citrus

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Oh Sooo Sweet

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Hirsch Hill

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Coffee?

We’d love to get to know you and perhaps you’ll show us your briefs one day.

It’s scary making the switch to a new agency or even finding one for the first time. Get to know us a little more to see if we’re right for you.

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