Hear, see, feel, think.
We decided to use Jemena’s annual Safety Fair as a vehicle to inform, empathise and connect our audience to invisible risks using a variety of sensory media before and during the event. To create a truly immersive experience we adopted a ‘hear, see, feel, think’ approach. From the expo’s entry through to the ‘chill out’ lounge at the end, attendees were encouraged to find invisible risk by interacting with displays, attempting versions of activities performed in the field or identify their role in the bigger picture. Virtual reality stations were set up around the fair, allowing participants to experience high-risk activities and even take a mini version of the experience home using Google Cardboard.