APSO offer commercial office space for small to medium sized business in the areas of serviced offices, virtual offices and meeting room hire in Melbourne. Brisbane and Adelaide. They engaged us to refresh their brand and relaunch their digital presence.
Since APSO’s location and move-in and plug model provides our audience with their physical and material needs, we instead focused on the positive psychology of what this means to our audience. What if your office was ready and waiting to go? What if all you had to do is start? What if you are the only person in your way? The ‘Ready when you are’ campaign empowers our audience to take the next step and move into a dedicated work space.
Ready when you are.
The versatility of this campaign idea spread across all APSO branded offerings, answering unspoken questions of all types of tenants.
In the first year after launch, bounce rates reduced by 43%, monthly page visits increased by 76% and web based enquires increased.
Added to this campaign was an upgraded, easy to use website. Insight allowed us to understand what our users are most interested in and UI testing ensured they got there in a few clicks.
APSO continues to remain successful due to clear and consistent visual communication, a good user experience and a great offering.
