The Mandarin

Public sector news

The Mandarin offers government news, policy analysis, case studies and professional learning for public service leaders in Australia. They needed to alter their pre-existing website architecture to enhance their user experience, optimise their front-end for best web practices and deliver additional major functionality to the site (subscriptions, careers job board and ‘Premium’ membership management dashboard). The aim was to diversify revenue streams in-house through online recruitment, advertising and sponsors. They chose us to be their design and development partner and we were pumped for the task!

Plan, test and test some more...

All web builds we complete are founded in strategic planning and a strong design vision that aligns with the client’s goals.

We kicked off with a thorough site audit and discovery meeting to give us clear insight into existing pain points, design vision and budget. We then created high-fidelity interactive wireframes to allow us to test new UX with real users and report back on site performance before launch.
This important step takes out the guess work and allowed progression of the launch to take place with more confidence.

The Mandarin saw an increase in marketing visibility on the platform and overall site views rose, leading to escalated ad sales. Revenue testing led to package sales through active account management.

Design with purpose

We improved design and usability of the site while also maintaining familiar navigation patterns and brand recognition.
Adjusting call outs according to user relevance and possible opportunities (advertising, data collection or premium upgrades) ensured that the site worked seamlessly across all web devices. We also implemented a robust, user-friendly filtering system across commonly accessed areas (Careers and News) to enhance information access.

A strong understanding of the Mandarin’s needs saw us meeting tight deadlines, an un-movable budget (provided by a government grant) and a workflow that suited all stakeholders.

We improved design and usability of the site while also
maintaining familiar navigation patterns.

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