What’s Happening

Santa Clause: The Most Enduring Brand in History

Santa Claus is a legend—literally and figuratively. His evolution over 1,700 years is a testament to the power of storytelling: a story that is emotional, consistent, and adaptable to time and culture. The same principles can be applied to great brands. Like Santa, they don’t just sell—they inspire, connect, and endure.

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Sora and the Creative Spark: Embracing AI Without Losing Our Humanity

AI is transforming the creative landscape, and with the launch of OpenAI’s Sora, the motion picture industry faces a new wave of innovation—and challenges. This blog explores how creatives can embrace AI as an ally, preserving the human spark that drives true creativity while navigating a rapidly evolving industry.

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Sponsoring the 2024 Rip Curl Community Cup

We love a feel-good, fun-filled event, which is why Hello Mellow stepped onto the lush greens of the RACV Golf Course this month as a proud gold sponsor of the Rip Curl Community Cup Golf Day—a fantastic day for an even better cause.

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Why Some People Use AI To Replace Brand Agencies (And Why That’s Okay)

AI is a very useful tool, saving businesses precious money and time. Many use AI to replace brand agencies. Here’s why i’m not worried about my job.

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Being Authentic: Why It’s So Hard for Me (And Probably For You, Too)

Being your authentic self is harder than it sounds. This personal blog explores the benefits of letting your personality shine through.

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Why Your Brand Is Your Identity (and Why You Need to Nail It)

We know why your brand needs a branding agency, but do you? Discover the benefits of working with professionals when building your brand.

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Don’t Get Stuck In a WordPress Theme Builder Rut

Wordpress Theme builders are touted as the ultimate solution for getting your website up and running quickly. But don’t be fooled…

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how to write for attention

Attention in a distracted world

Getting people’s attention has never been easy, but social media has made it a nightmare. How do you get (and keep) their attention?

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hand holding calendar

Reactivity is the Heart of Social Media

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