Overview
In early 2023, Arkana Energy engaged in a dynamic brand campaign to amplify its message about the benefits and importance of solar energy. The campaign’s primary focus was to design social media tiles for both positive and negative messaging, highlighting the advantages of adopting solar energy and the consequences of continued reliance on non-renewable resources.
The social media campaign featured a series of visually striking tiles designed to engage and educate Arkana’s audience. Positive tiles showcased the environmental and economic benefits of solar energy, using vibrant colors and uplifting imagery to convey messages of sustainability and savings. Conversely, the negative tiles illustrated the detrimental effects of fossil fuels and energy wastage, employing stark visuals and compelling statistics to provoke thought and urgency. This dual approach was crafted to appeal to a broad audience, encouraging both immediate action and long-term consideration of solar energy solutions.
Beyond social media, the campaign extended to a comprehensive digital refresh. Key components of Arkana’s website were updated to align with the new campaign visuals, improving user experience and reinforcing the brand’s message. New digital banners were produced for use across various online platforms, designed with animation to capture attention and convey information more effectively. Additionally, animated email signatures were created for Arkana’s team, ensuring consistent branding across all communications. This holistic approach not only boosted Arkana’s online visibility but also reinforced its commitment to promoting sustainable energy practices through every touchpoint.
