Kings Club

Kings Club

Deague Group

  • Brand Creation
  • Brand Development
  • Brand Strategy
  • Creative Direction
  • Graphic Suite
  • Marketing Collateral
  • Style Guide
  • Supporting Graphics
  • UX/UI
  • Web
  • Website
  • Website Design and Development
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High-end Flexible Coworking at Kings Club

The Kings Club brand identity is a premium end-to-end rollout for a co-working space that celebrates community and flexibility in the modern professional’s post-Covid world.

The Client

Located in heart of Southbank, Kings Club is part of Kings Business Park – a group of office buildings that are inter-connected by a lush green park space. The property is owned by Deague Group and listed as one of their flagship assets

The broader Kings Business Park leases flexible office space for teams between 20 and 200 people with unfurnished and furnished options. Kings Club is an expansion of this offering, borne out of the desire for hybrid and flexible working solutions, which has become increasingly relevant in a post-COVID world.

The Brief

Kings Club provides working professionals with flexibility, community and collaboration in an environment that features the technology, high-end amenities and private spaces they need to conduct business.⁠

They approached Hello Mellow to create a consistent and compelling brand narrative which would reflect their ethos and service consistently across all printed and digital touchpoints.


The Solution

Following extensive consultations and workshops with the Kings Club leadership team, Hello Mellow used a strategy-driven approach to develop the Kings Club brand from the ground up.

We implemented a design system which carefully considers the visual representation of flexibility, collaboration, technology and productivity using curves, line, colour, type and user experience. This was then rolled out across digital and print collateral (website, social media, brochures and more).

Forget the hard sell. Start by saying ‘hello’.

We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.

Say Hello

Don’t stop here. There’s more to see!

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The clients we support

Levonix Homes
Grape Co.
Deague Group
Frasers Property
Golden 8
MCO Living
Pinnacle Fresh
Private Media
The Mandarin
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