Overview
Hello Mellow took on the branding challenge for Kings Club Co-Working Space, aiming to create a distinctive and upscale identity that resonated with the target audience of entrepreneurs, freelancers, and remote teams. The project commenced with the development of a sophisticated brandmark by stylizing an existing font. This brandmark was complemented by a cohesive style guide that outlined the use of a refined color palette, elegant typography, and a modern design aesthetic. The style guide ensured consistency across all touchpoints, reinforcing the Kings Club brand as a premium, professional environment.
To further solidify Kings Club’s brand presence, Hello Mellow designed a sleek, user-friendly website that highlighted the co-working space’s amenities, membership options, and community events. The website was crafted to provide an intuitive browsing experience, with visually appealing layouts and easy navigation. Additionally, Hello Mellow produced an array of branded merchandise, including stationery, apparel, and accessories, all featuring the distinct brand colors. These items not only served as functional tools for members but also acted as promotional assets that extended the brand’s reach beyond the physical space. The comprehensive branding effort by Hello Mellow successfully positioned Kings Club as a top-tier co-working destination, fostering a sense of community and prestige among its members.
