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In a bid to modernise its image and enhance user experience, ArtsHub, a leading online platform for art enthusiasts, embarked on a comprehensive rebranding and user interface (UI) redesign initiative. Central to this endeavour was the creation of a new brandmark, a comprehensive styleguide, and the development of an extensive UI prototype. Through meticulous attention to detail and a focus on user-centric design principles, ArtsHub successfully revitalised its brand identity and digital platform to better serve its diverse community of artists and art enthusiasts.
The rebranding effort commenced with the development of a new brandmark that captured ArtsHub’s essence as a dynamic and inclusive hub for creativity. The redesigned logo combined bold typography with sleek, contemporary elements, symbolising ArtHub’s commitment to innovation and accessibility in the art world. Complementing the brandmark, a comprehensive styleguide was created to ensure consistency across all brand touchpoints, from digital assets to marketing materials. This cohesive visual identity laid the foundation for ArtsHub’s refreshed brand image, reinforcing its position as a trusted destination for discovering, sharing, and experiencing art culture.
Simultaneously, ArtsHub undertook the task of redesigning its user interface to enhance usability and engagement. Leveraging insights from user feedback and industry best practices, an extensive UI prototype was developed, showcasing a streamlined and intuitive interface that catered to the needs of both artists and art enthusiasts. From intuitive navigation to enhanced search functionality and interactive features, the prototype was designed to provide users with a seamless and immersive browsing experience. By prioritising user experience and incorporating cutting-edge design elements, artHub’s new UI prototype set the stage for a more immersive and rewarding digital platform, fostering deeper connections and interactions within the global art community.
With a proud 24-year legacy, ArtsHub is Australia’s leading independent online resource dedicated to the arts. Backed by a passionate team, ArtsHub strives to be a world-class platform for arts and culture publishing, media, and marketplace services, designed to enrich and support a vibrant, diverse, and prosperous arts community.
ArtsHub’s mission is to spark joy and curiosity in the arts. The platform provides tools, content, connections, inclusivity and a marketplace for Australia’s arts community to engage, learn, and grow. In supporting the arts, ArtsHub also fosters a sustainable business that values its team, serves its members, and rewards its shareholders.
ArtsHub operates with a deep commitment to its core values of integrity, authenticity, collaboration, inclusion, creativity, passion, and advocacy, all aimed at making a meaningful impact on the arts industry and its audiences.
Mark ArmstrongArtsHubSuch a great design team! We’ve been blessed to be able to work with Ben, Ness and the team over the last year on a complete upgrade of the branding, design, UX, tech stack & publishing platform for both ArtsHub & ScreenHub.
