Hirsch Hill Brand
Project Name: Brand Strategy, Identity and Implementation
Execution: Style guide, Brandmark, Brand Assets, Social Content Strategy and Implementation, Website, Various launch material and printed collateral and ongoing digital, brand and design support.
Client: Hirsch Wine Group
The Challenge
Hirsch Hill needed a unique shift in their branding to encapsulate a new era of business operations while catering to their demographic and maintaining homage to their existing brand. The goal was to create a stable identity that would support their marketing efforts, client interactions, and internal cohesion.
The Solution
Hello Mellow stepped in to create a comprehensive brand rollout for Hirsch Hill, covering identity, website, social media, and collateral. We carefully listened to their needs and guided them towards making an impactful statement in the industry. Our team crafted a cohesive brand identity that resonated with their audience and aligned with their vision.
The Impact
The response from Hirsch Hill’s intended audience has been fantastic. The new branding has provided a sense of identity and stability, which has been integral to their overall operations. It has become a staple in their marketing, client discussions, and internal staff engagement.
Quantifiable Data
The project has led to tangible improvements, including increase sale revenue, increased social media following and website engagement. The enhanced branding has also made Hirsch Hill a more attractive client for business negotiations, significantly aiding their operations.
Client Feedback
Ben Hirsch, General Manager of Hirsch Hill, shared his thoughts:
“The desired impact was in essence to give us a sense of identity and branding stability. This newfound identity was able to be a staple with our overall branding and gave us a platform to operate at a high level by marketing our products, discussing with clients, and providing an identity to our internal staff. The impact that Hello Mellow has provided us has absolutely assisted all facets of our business.
Tangible data such as an increase in social media following and an increased website following [it] certainly helped with our negotiations for our business operations. The branding made us a more attractive client for our business operations, definitely.”
Would They Work with Us Again?
Absolutely! Here’s what Ben said:
“Every other company I have worked with will conduct the required work, send an invoice, and move on. With Hello Mellow, they care. This is something you can’t find in this industry. Their attention to detail and dedication to finding the best outcome for us is second to none.
I can’t speak highly enough about the team at Hello Mellow. The process they undertake is very logical, they’re great listeners, communicators, and overall highly skilled in all facets of design and project marketing. Finding a consultant that you can trust is difficult. Ness, Ben & the team at Hello Mellow are all bloody legends that genuinely care about your company. They’re a team player and adopt any project as if it were their own. I’d highly recommend working with this company.”
