• Brand Development
  • Brand Strategy
  • Concept and Theme Development
  • Creative Direction
  • Style Guide
  • Supporting Graphics
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Ballarat’s refreshing new masterplanned community

Winterfield, as a brand, underwent a strategic development process aimed at harnessing its existing designs and expanding upon its assets to propel it to the next stage of growth.

Complimenting a Brand

Hello Mellow capitalised on the existing brand assets to create a complementary brand element that aligns with Winterfield’s vision of establishing a distinctive estate in the charming suburb of Winter Valley, located just outside Ballarat. By leveraging the strengths of the current brand, Hello Mellow successfully developed a new brand asset that seamlessly integrates with Winterfield’s overall identity and objectives. This strategic move enables Winterfield to enhance its presence in Winter Valley, offering a one-of-a-kind living experience that embodies the essence of the brand’s values and aspirations.

Full Website Design and Rebuild

By incorporating the brand’s distinct identity and values into the website design, Hello Mellow crafted an online platform that exudes elegance and sophistication. The website showcases the charm and allure of Winter Valley, enticing potential homeowners with stunning visuals and immersive storytelling. With a seamless user experience and intuitive navigation, the website serves as a gateway to explore the exclusive offerings and amenities of the Winterfield estate, further solidifying Winterfield’s position as a premier destination for sustainable living.

Forget the hard sell. Start by saying ‘hello’.

We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.

Say Hello

Don’t stop here. There’s more to see!

View projects

The clients we support

Levonix Homes
Grape Co.
Deague Group
Frasers Property
Golden 8
MCO Living
Pinnacle Fresh
Private Media
The Mandarin
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