Overview
Ripple Surf Coast embarked on a mission to unite businesses fostering positive change in the Surf Coast and beyond, envisioning a community-driven platform that celebrates sustainability, environmental stewardship, and social responsibility. At the heart of this initiative was the creation of a new brand identity, comprising a brandmark, styleguide, landing page, and custom illustrations, all aimed at highlighting the region’s native fauna. Through a harmonious blend of design elements and a commitment to showcasing the beauty of the natural world, Ripple Surf Coast successfully established itself as a beacon of purpose-driven collaboration and environmental advocacy.
The brand’s journey began with the development of a brandmark that symbolized the interconnectedness of businesses working towards positive impact. Inspired by the fluidity of ocean waves along the Surf Coast, the brandmark featured dynamic lines and organic shapes that echoed the rhythm of nature. Complementing the brandmark, a comprehensive styleguide was crafted to ensure consistency across all brand assets, from colour palettes and typography to imagery and messaging.
Matty LawrenceHappy SpacesFirst and foremost great people. Genuine, collaborative and relationship orientated with the skills to match.
