Overview
In early 2024, Zinfra launched the “Where’s Your Head At?” safety campaign aimed at enhancing workplace safety awareness among its employees. The campaign focused on the critical importance of mental presence and vigilance in preventing workplace accidents. Recognizing that lapses in concentration often lead to injuries, Zinfra’s initiative sought to address this issue through a series of engaging and thought-provoking posters strategically placed across various job sites. These posters featured eye-catching visuals and compelling messages designed to remind workers to stay focused and be aware of their surroundings at all times.
The implementation of the campaign involved displaying posters prominently in high-traffic areas such as break rooms, near equipment storage, and at entry points to job sites. Each poster posed a direct question or featured a scenario prompting employees to consider their mental state before engaging in potentially hazardous tasks. This constant visual reminder aimed to encourage employees to maintain high levels of alertness and situational awareness throughout their workday.
The “Where’s Your Head At?” campaign stands as a testament to Zinfra’s commitment to workplace safety. By utilising visually impactful posters and thought-provoking messages, the campaign aimed to foster a culture of attentiveness and caution among employees. The initiative highlighted the essential role that mental focus plays in ensuring a safe work environment, reinforcing Zinfra’s dedication to the well-being of its workforce.
Tyrone SingletonJemenaOur Hello Mellow team undertook interviews and attended workshops to help us better understand and provided data that was used to inform the creation of a systems map that was very successful.
