Such a great design team! We’ve been blessed to be able to work with Ben, Ness and the team over the last year on a complete upgrade of the branding, design, UX, tech stack & publishing platform for both ArtsHub & ScreenHub.
Arts Hub
- Brand refresh
- Brand Strategy
- Project Management
- Style Guide
- Supporting Graphics
- UI Prototyping
- User Interface
- UX Strategy and testing
More than a refresh…
ArtsHub asked us to give their brand a fresh look and improved online user experience that aligned with their brand values and industry focus – brand truth, arts insight and cultural meaning.
Being part of the arts community and avid readers of their publication boosted the love we already felt for the brand. We tackled this project with elated enthusiasm and the knowledge that our peers will be silently judging our design choices. Best we get it right, eh?!
After much thinking, many iterations and testing of various ideas we came back around full circle, literally.
The circle is a universal symbol with many meanings – totality, fluidity, movement, completeness and even the Self. In some cultures, concentric circles represent community or a meeting place.
The brand graphic was created using concentric circles (circles with a common centre or circles within circles). By intersecting and reconnecting the circles at various points, we created the image of ‘the artist’.
Read by over 120k visitors every month, ArtsHub is a major resource to the creative arts community when looking for news, jobs, grants and education.
Mark Armstrong
ArtsHub
Specialists in UI prototyping
Forget the hard sell. Start by saying ‘hello’.
We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.
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