Safety Fair


  • Budget Planning
  • Concept and Theme Development
  • Design and Production
  • Event Planning
  • Print
  • Production and Pick & Pack
  • Project Management
  • Scheduling

Helping teams understand

Jemena is an Australian company that owns, manages and operates energy infrastructure assets across Australia. Wanting their Melbourne and Sydney head office employees to understand the activities performed by the high-risk field employees, they came to us for help.

Discovering invisible risks

Our design thinking workshops with Jemena’s HSEQ team revealed that head office personnel are keen to understand the workings of the entire business but they often don’t get the opportunity to travel to more remote worksites, resulting in a lower experience rate around what happens in the field. We also uncovered that there are risks that can cause physical or mental harm that are not always seen or acknowledged until it’s too late. These ‘invisible risks’ formed the theme of our Safety Fair.

Employees attending the Safety Fair said they learnt something valuable about hidden risks and the dangers of field work.

Hear, see, feel, think.

We decided to use Jemena’s annual Safety Fair as a vehicle to inform, empathise and connect our audience to invisible risks using a variety of sensory media before and during the event. To create a truly immersive experience we adopted a ‘hear, see, feel, think’ approach. From the expo’s entry through to the ‘chill out’ lounge at the end, attendees were encouraged to find invisible risk by interacting with displays, attempting versions of activities performed in the field or identify their role in the bigger picture. Virtual reality stations were set up around the fair, allowing participants to experience high-risk activities and even take a mini version of the experience home using Google Cardboard.

Lasting change

The Safety Fair was a huge success, educating teams about the hidden risks of field work and the people who perform this work everyday. Feedback cards filled out by attendees at the fair’s exit point prompted employees to think about their role in the bigger picture and how their actions influence invisible risk.

Forget the hard sell. Start by saying ‘hello’.

We know that good business acknowledges the human side before the transaction. We’ll take the time to get to know you and your business so that your audience find the value in the message they are seeing, hearing or holding to boost engagement. The language we use, the images we see, the way information is accessed should be tailored to your audience. It should sing them a favourite song that is comforting, familiar and relatable.

Say Hello

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